Amsterdam Fashion Week (AFW) started in 2004 as an initiative to put Amsterdam on the map as a sparkling and internationally oriented destination for fashion. The organization has three values which forms the pillars of the organization: Connect, Grow and Celebrate. Connect stands for the aim to clear the gap between commerce and creativity, Grow stands for aim to point out the Netherlands fashion industry on international level and Celebrate stands for the fact that we have to celebrate the fashion talent in the Netherlands. <Gallery>

    

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